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HomeNewsGolden Globes' Existential Disaster: Lost Their Glow Or Still Related?

Golden Globes' Existential Disaster: Lost Their Glow Or Still Related?


Golden Globes' Existential Crisis: Lost Their Glow Or Still Relevant?

Golden Globe boycott is results of years of questionable practices by Hollywood International Press Affiliation.

Los Angeles:

No stars, no purple carpet, no televised broadcast: this 12 months’s Golden Globe winners might be introduced at a drastically scaled-down ceremony Sunday. However do the awards even matter anymore?

Hollywood studios usually use the glamorous luster of the Globes as a key advertising enhance for his or her movies and TV reveals, however this 12 months, they’re publicly boycotting the entire affair.

“Proper now, Hollywood, for essentially the most half, shouldn’t be listening to the Golden Globes,” stated Marc Malkin, Selection’s senior tradition and occasions editor.

“If Hollywood is not recognizing these awards in any means, what sort of significance can they really have? I do not suppose a lot,” he informed AFP.

The boycott is the results of years of questionable practices by the Hollywood International Press Affiliation, whose members vote on the Globes.

The group of 100-odd leisure writers with hyperlinks to international publications had lengthy been accused — privately, inside Hollywood circles — of a litany of failings from corruption to racism.

However the outsized energy of the Globes — second solely to the Oscars when it comes to clout — meant any criticism of the group was guarded, till a Los Angeles Instances expose exhibiting the HFPA had no Black members opened the floodgates final 12 months.

Tv rights-holder NBC scrapped this 12 months’s awards broadcast.

So Sunday’s stripped-back 79th Golden Globe Awards — set to start at 6:00 pm (0200 GMT Monday) — could have no viewers, media or stars, with organizers formally citing the resurgent pandemic as the rationale.

However Malkin stated: “The Hollywood International Press Affiliation did attempt to get celebrities to return and announce the winners of this 12 months’s Golden Globes. And no movie star — no movie star — stated sure.”

‘Barometer’

This 12 months’s occasion is a far cry from the Globes’ conventional position as “Hollywood’s favourite get together,” and the primary main occasion of the movie awards season.

Motion pictures profitable Globes — and even getting nominations — often report bumps in ticket gross sales, and studios in different years have proudly plastered their Globe tallies on Sundown Boulevard billboards and adverts.

This 12 months, Kenneth Branagh’s “Belfast” and Jane Campion’s “The Energy of the Canine” topped the Globes nominations, with seven apiece.

However neither movie’s social media accounts or trailers have made any point out of that, as an alternative trumpeting different accolades equivalent to nominations for the Critics Selection Awards, and others provided by native city-based critics’ teams, in addition to pageant prizes.

“If you happen to’re a studio that hopes to get Golden Globe recognition, however then you definitely get the Golden Globe and also you really do not have a good time it, does it matter?” requested Malkin.

After all, Hollywood loves a very good comeback story, and few can be courageous sufficient to publicly write off a return to good graces for the internationally well-known awards.

“A gold statue is a gold statue. And for many years, it has been a barometer of success,” stated Richard Licata, a TV communications strategist and CEO of Licata & Co.

“To me, the Globes have all the time mattered to anybody who was ever campaigning for an Oscar or an Emmy,” he added.

Because the scandal broke, the HFPA has rushed by reforms, together with admitting its largest ever annual consumption of notably extra various new members.

It has banned members from accepting lavish items and resort stays from studios courting their votes.

“Because the months have gone on, and this group has reorganized, re-governed themselves, I feel saner minds just lately have detected that the boycott was greater than a whiff of a private vendetta,” stated Licata.

Whereas studios are publicly holding the HFPA at arm’s size, sources informed AFP that members had been quietly being despatched hyperlinks or DVDs, and being invited to screenings — typically even on the request of their A-list stars.

Comeback?

So, do the Globes nonetheless matter? Possibly sometime.

“That is an business that has a really lengthy historical past of forgiving. They will take one thing down, after which after a time period, there’s forgiveness,” Licata stated.

“Yeah, I feel the Globes will come again.”

(This story has not been edited by BoardingFlight employees and is auto-generated from a syndicated feed.)

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